CUSTOMER
ACQUISITION
LEAD
GENERATION
RESPONSIVE
MARKETING
TARGETED
BRANDING
H.B. Kaba
H.B. Kaba
DIGITAL DISTRIBUTION
Providing profitable marketing campaigns at an affordable rate by using paid advertising.
Digital distribution is online advertising/marketing in a direct response format. This means that we would be able to determine whether a return on investment would be present before spending more than 20% of the advertising budget. This is possible because every metric is measured through pixelized programmatic clicks in which provides information on the audience that's being targeted. This then allows us to determine if the offer, product or service that's being presented is congruent to the audience that's being advertised to. Basically, all messages can now be positioned in front of specific interests accurately and affordably.
Our strategies provide almost any desired goal to help your business grow. Our diversity is the bread & butter we bring to the table. Some popular strategies/goals that tend to be most important to clients are...
Our strategies provide almost any desired goal to help your business grow. Our diversity is the bread & butter we bring to the table. Some popular strategies/goals that tend to be most important to clients are...
Customer Acquisition
Every business is different and we understand that 100%... Based off of every need provided by the client, we will craft a strategy that is custom to you with your businesses best interest as a priority. Once that sweetspot is found... the foundation will be set for your digital competitive advantage for aqcuiring customers moving forward.
LEAD GENERATION
The main goal here is to provide many different angles to create quality leads for any type of business. Some angles can be to build a digital distribution network in the form of... retargeting, app notification, youtube, facebook, geo-targeting and much more. With quality leads, you can expect hpt prospects that are looking for you and what you offer. The goal is to have them come to you hot and ready to inquire towards that buying decision.
RESPONSIVE MARKETING
For every dollar that is spent in advertising, we will know what its worth. "Direct Response Marketing"... this approach gives us the opportunity to know if a campaign is working on a very small budget. We never drive traffic to a destination without getting the desired action, this way we will be able to track every metric during the process.
Targeted Branding
Have you ever browsed the internet and noticed that you are beginning to see advertisements from a previous website you were on? That is called strategic "remarketing"... a form of retargeting that has a main purpose of offering exclusive branding which is precise based off of the interest that has been crafted by the visitor.
Customer Acquisition
Customer Acquisition
Every business is different and we understand that 100%... Based off of every need provided by the client, we will craft a strategy that is custom to you with your businesses best interest as a priority. Once that sweetspot is found... the foundation will be set for your digital competitive advantage for aqcuiring customers moving forward.
LEAD GENERATION
LEAD GENERATION
The main goal here is to provide many different angles to create quality leads for any type of business. Some angles can be to build a digital distribution network in the form of... retargeting, app notification, youtube, facebook, geo-targeting and much more. With quality leads, you can expect hpt prospects that are looking for you and what you offer. The goal is to have them come to you hot and ready to inquire towards that buying decision.
RESPONSIVE MARKETING
For every dollar that is spent in advertising, we will know what its worth. "Direct Response Marketing"... this approach gives us the opportunity to know if a campaign is working on a very small budget. We never drive traffic to a destination without getting the desired action, this way we will be able to track every metric during the process.
Targeted Branding
Have you ever browsed the internet and noticed that you are beginning to see advertisements from a previous website you were on? That is called strategic "remarketing"... a form of retargeting that has a main purpose of offering exclusive branding which is precise based off of the interest that has been crafted by the visitor.
TRAFFIC SOURCES
We focus on "paid" traffic sources, pre-framing the visitor and positioning for congruency to the offer of our campaign. We believe in knowing our numbers to where we have the data of knowing how much it would cost to acquire a customer for the specific business. This type of data is KING because any business owner will be able to predict and know what to expect for every dollar spent. Everything else that comes after this data is just a bonus because the most important metric is to know how much a customer is worth to you after all advertising expenses... once a profit is shown, the name of the game is how much money can you spend quick enough!
Youtube Traffic
With youtube... we can strategically-place videos that can drive traffic to your website and grow your target audience. In this digital age, we can guarantee that the audience seeing your content is targeted and congruent to to your business. We use specialty tools and resources, including branding, optimizing metadata, annotations, playlists, and paid ads to cost-effectively place your videos and ads so they reach the right people and get them to respond.
Facebook Traffic
Through Facebook, we use social ads to build online presence and brand their business. A lot of people dont even know that facebook has a "paid" advertising platform to assure reach of any audience..
We use demographic and psychographic research to create custom audiences for your business, and bid analyses determine pay-per-click rates and target key performance indicators (KPIs). We also conduct tracking and split-testing to experiment with different hooks, images, and landing pages to produce optimal results for your business.
Google Traffic
Google AdWords include Search Network and Display Network ads. We run both campaigns together or separately, depending on your needs and budget. We conduct keyword research as well as tracking and conversion to improve traffic results.
Google’s Display Network can send your video and interactive ads to over 90% of global Internet users, helping to expand your presence or we can also tightly geo-target an audience to your business zip code.
Instagram Traffic
Through Instagram,
Facebook has given us advertisers access to their instagram inventory... this means we can now buy traffic from there and tap into a younger demographic if need be. this is huge simply because over the years... facebook has become geared towards the older crowd and instagram became for the younger crowd. So if you are a person that has an offer that can work in front of a younger crowd.... we just may be able to DOMINATE!
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